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NasdaqGS - Nasdaq Real Time Price • USD

# Apple Inc. (AAPL)

Time to act on AAPL?
268.80
-0.20
(-0.07%)
As of 12:37:00 PM EDT. Market Open.
Time to act on AAPL?
AAPL Q4 2025 earnings call
October 30, 2025 at 5 PM EDT
Tune into live earnings calls Now streaming directly on quote pages.
Chart Range Bar
Key Events
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Loading chart for AAPL

- Previous Close 269.00
- Open 269.27
- Bid 268.78 x 100
- Ask 269.00 x 700
- Day's Range 267.11 - 271.41
- 52 Week Range 169.21 - 271.41
- Volume 21,354,043
- Avg. Volume 54,683,671
- Market Cap (intraday) 3.989T
- Beta (5Y Monthly) 1.09
- PE Ratio (TTM) 40.79
- EPS (TTM) 6.59
- Earnings Date Oct 30, 2025
- Forward Dividend & Yield 1.04 (0.39%)
- Ex-Dividend Date Aug 11, 2025
- 1y Target Est 256.01

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

www.apple.com

150,000

### Full Time Employees

September 28

### Fiscal Year Ends

Technology

### Sector

Consumer Electronics

### Industry

### Recent News: AAPL

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## News headlines Apple is preparing to release its Q4 earnings report, highlighting strong iPhone 17 sales growth. Analysts are optimistic, with Bank of America raising the price target to $320, while concerns about slowing sales momentum persist.

Apple is preparing to release its Q4 earnings report, highlighting strong iPhone 17 sales growth. Analysts are optimistic, with Bank of America raising the price target to $320, while concerns about slowing sales momentum persist.

Updated 13 minutes ago · Powered by Yahoo Finance AI

### Stock market today: Dow, S&P 500, Nasdaq rise as Nvidia hopes run high, with Fed decision on deck

### Apple to report Q4 earnings after market cap touches $4 trillion

### Is the 'gold rush' into AI spending sustainable for markets?

### Meta to report Q3 earnings as AI spending continues to pile up

### Jim Cramer on Apple: “It Goes to $300 if They Talk About Accelerating Growth Right Around the World”

### AI chip giant Nvidia becomes world's first $5 trillion company

### Suze Orman Says 'Everybody's In AI'—So When Friends Ask What To Invest In, She Tells Them 'Put 50% Of Your Money In VOO, Then Buy Nvidia, AMD, Palantir, IONQ'

### Nvidia becomes first company to pass $5 trillion market capitalisation

### Apple Crushed by Other Tech Stocks

### Wall Street Analysts Love Palantir, Datadog and Amazon Stocks Today

### Nvidia's Market Cap Tops $5 Trillion

### Related Videos: AAPL

### Nvidia is proof hyperscalers won't back off AI capex: Analyst

Nvidia's market cap crossed above $5 trillion on Wednesday morning, becoming the first company in history to reach such a valuation. This all comes after Nvidia CEO Jensen Huang delivered his keynote address at the GTC 2025 event (GPU Technology Conference) on Tuesday, showcasing the AI chipmaker's newest projects and partnerships. Intelligent Alpha Founder and CEO Doug Clinton chats with Julie Hyman on Nvidia's growth, how the semiconductor manufacturer is "leading the charge" in AI infrastructure capex, and what he expects from other Big Tech giants' ramp up in AI spending. To watch more expert insights and analysis on the latest market action, check out more Market Catalysts.

- 01:34

  ### Nvidia price target raised by UBS and Melius, Apple gets lift

- 03:33

  ### SK Hynix, Nvidia, Mercedes, MAG 7 earnings: Trending Stocks

- 02:22

  ### Is the 'gold rush' into AI spending sustainable for markets?

### Performance Overview: AAPL

Trailing total returns as of 10/29/2025, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC) .

### YTD Return

AAPL
7.73%
S&P 500 (^GSPC)
17.43%

### 1-Year Return

AAPL
15.58%
S&P 500 (^GSPC)
18.41%

### 3-Year Return

AAPL
75.34%
S&P 500 (^GSPC)
77.05%

### 5-Year Return

AAPL
139.66%
S&P 500 (^GSPC)
108.66%

### Earnings Trends: AAPL

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### Earnings Per Share

gaap GAAP
nongaap Normalized
gaap GAAP
nongaap Normalized

### Revenue vs. Earnings

yearly Annual
quarterly Quarterly
yearly Annual
quarterly Quarterly
Q3 FY25
Revenue 94.04B
Earnings 23.43B

Q4

FY24

Q1

FY25

Q2

FY25

Q3

FY25

0
20B
40B
60B
80B
100B
120B

### Analyst Insights: AAPL

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### Top Analyst

Daiwa Capital
76/100
Latest Rating
Outperform

### Analyst Price Targets

180.00 Low
256.01 Average
268.80 Current
320.00 High

### Analyst Recommendations

- Strong Buy
- Buy
- Hold
- Underperform
- Sell

### Latest Rating

Date 10/29/2025
Analyst B of A Securities
Rating Action Maintains
Rating Buy
Price Action Raises
Price Target 270 -> 320

### Statistics: AAPL

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### Valuation Measures

Annual
As of 10/2/2025

- Market Cap

  3.82T

- Enterprise Value

  3.86T

- Trailing P/E

  39.02

- Forward P/E

  32.05

- PEG Ratio (5yr expected)

  2.47

- Price/Sales (ttm)

  9.50

- Price/Book (mrq)

  57.97

- Enterprise Value/Revenue

  9.45

- Enterprise Value/EBITDA

  27.26

### Financial Highlights

#### Profitability and Income Statement

- Profit Margin

  24.30%

- Return on Assets (ttm)

  24.55%

- Return on Equity (ttm)

  149.81%

- Revenue (ttm)

  408.62B

- Net Income Avi to Common (ttm)

  99.28B

- Diluted EPS (ttm)

  6.59

#### Balance Sheet and Cash Flow

- Total Cash (mrq)

  55.37B

- Total Debt/Equity (mrq)

  154.49%

- Levered Free Cash Flow (ttm)

  94.87B

### Compare To: AAPL

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### Company Insights: AAPL

### Fair Value

Fair Value is the appropriate price for the shares of a company, based on its earnings and growth rate also interpreted as when P/E Ratio = Growth Rate. Estimated return represents the projected annual return you might expect after purchasing shares in the company and holding them over the default time horizon of 5 years, based on the EPS growth rate that we have projected. Learn More
268.80 Current

### Dividend Score

The distribution of earnings a company pays back to its shareholders based off the company’s profits. Usually paid out on a quarterly basis in the form of cash or additional stocks.
0 Low
Sector Avg.
100 High

### Hiring Score

A company’s hiring trends in key indicators can indicate how well the company is doing in terms of growing the company and where they are currently prioritizing.
0 Low
Sector Avg.
100 High

### Insider Sentiment Score

Vicker’s Insider Sentiment provides insights into trades made by insiders. This can be used to gain valuable insights and as a reflection of the prospect of the company based on insider trading.
0 Low
Sector Avg.
100 High

### Research Reports: AAPL

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- ### The Argus Innovation Model Portfolio

  The United States economy is full of innovation. It has to be. Manufacturing industries that dominated the economy decades ago - textiles, televisions, even automobiles to a large degree - have moved overseas, where labor and materials costs are lower. Yet the U.S. economy, even during the pandemic and the recent period of high inflation, has expanded to record levels. If U.S. corporations weren't innovating, creating new products (such as AI and vaccines) and services (such as Zoom calls and Netflix), as well as moving into new markets (clean energy, rare drugs), the domestic economy would not be growing, and capital would not be flooding into the country. Consider that U.S. GDP was approximately $1 trillion in 1930 but was almost $30 trillion at the end of 2024. That's growth of 30-times. Meanwhile, the U.S. population has grown less than 3-times during that time span, to 340 million from 120 million. The delta between GDP growth and population growth has been driven, in large part, by innovation.

- ### The steady march of the charts from bottom left to top right continues, and it feels like the one-day downside wonder on October 10 never happened.

  The steady march of the charts from bottom left to top right continues, and it feels like the one-day downside wonder on October 10 never happened. The major indices are near or at all-time highs as we are firmly in the most favorable seasonal time of the year. We are also about to enter a three-week period with many, many earnings reports. We think next week will be critical, as five of the eight companies with market caps above a trillion dollars will report (MSFT, META, GOOGL, AMZN, and AAPL). All the mega-cap as well as the mid- and small-cap indices rose between 1.1% and 1.6% on Monday, and breadth was fairly strong -- with NYSE advancers leading decliners by 1,700. Advancing volume was more than 80% of total NYSE volume for the second time in the past six days. Sector strength was broad again, with nine of 11 S&P 500 sectors up between 0.8% and 1.2%. Some breadth measures remain neutral to slightly bullish on an absolute basis, and weak-to-neutral on a relative basis if we consider what most indices have done since April. Some 57% of companies in the Nasdaq 100 (QQQ) are above their 200-day moving average, down from 86% three months ago. For the S&P 500, the reading is 65%, and for the S&P 100, it is 71%. Historically, these numbers are around 75%-85% after an advance such as we have seen. The deterioration in the QQQ is at least mildly concerning. But because of the heavy IT weight in the index, the weakening breadth doesn't seem to have hurt the price action. If the titans start to correct, there isn't enough underlying strength to support the index. (Mark Arbeter, CMT)

- ### Global Stocks Performing Well

  We have three strategic asset-allocation models, based on risk: Conservative, Growth, and Aggressive. We make tactical adjustments to the models, based on our outlooks for the segments of the capital markets. In terms of performance, stocks and bonds started the year close, but stocks have pulled ahead through September. From an asset-allocation standpoint, our Stock-Bond Barometer still slightly favors bonds over stocks for long-term portfolio positioning. We are over-weight on large-cap stocks at this stage of the market cycle, favoring them for growth exposure, financial strength, and exposure to the IT sector. Our recommended exposure to small- and mid-caps is 5%-10% of equity allocation, below the benchmark weighting. The dearth of IPOs has meant a lack of exciting new companies in the marketplace. While top-tier stocks (i.e., the Mag 7) have soared on enthusiasm for AI, the legacy small companies haven't been able to innovate to the same degree. One of the market surprises this year has been the performance of global stocks, which have taken an impressive performance lead in 2025. We expect the long-term trend favoring U.S. stocks to ultimately re-emerge, given volatile global economic, political, geopolitical, and currency conditions. That said, international stocks offer favorable near-term valuations, and we target 15%-20% of equity exposure to the group. In terms of growth and value, value got off to a good start in 2025 and looks likely to outperform if the market returns to a risk-off environment. Over the long term, we anticipate that growth, led by the IT sector, will top returns from value, led by Energy, Real Estate and Materials, due to favorable secular and demographic trends.

- ### Stock indices saw nice gains again on Monday, as the technology road grader (AI) keeps grinding along.

  Stock indices saw nice gains again on Monday, as the technology road grader (AI) keeps grinding along. Monday it was tech and only tech, as the sector ETF (XLK) popped 1.5%. Other than the very low-weighted Utilities sector, which rose 1%, there were minor gains in Real Estate and Industrials and losses or no movement in the seven other S&P 500 sectors. NYSE breadth was flat and NYSE advancing volume versus declining volume also was even. Yet the S&P 500 gained 0.4%, the S&P 100 added 0.5%, the Nasdaq rose 0.7%, and the Nasdaq 100 was up 0.6%. We did see some continued participation by the small-cap indices and even the Russell 2000 crept into all-time high territory last week. The mega-cap dominance continues and the daily moves in these behemoths remains jaw dropping. Computer hardware popped 4%, led by AAPL's 4.3% surge. Semiconductors climbed about 2% (depending on which index you use), aided by NVDA's 4% spike as well as a 3% gain by TSM. Semi equipment names remain on fire, with LRCX, AMAT, and KLAC all adding between 2.5% and 5.5%. Components of the computer services and electrical components industries also had a big day. It certainly feels like we are in the melt-up stage of the rally that started back in April, as the major indices have once again reached overbought conditions on the daily charts and have cycled into overbought territory on a weekly basis. The price action has been steep since early September, and the angle of ascent is starting to accelerate on the Nasdaq and the QQQ. While this can go on for some time, it is a warning. (Mark Arbeter, CMT)

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